Keep VIP programs compliant with the right bonus module
Bonuses and VIP programs are effective tools for online casino operators to welcome new players and build a long-term relationship with them. In some markets, the era of freewheeling bonuses is coming to an end amid tighter regulations.
Regulators in some countries have tightened regulations governing marketing strategies in order to combat problem gambling. In Sweden, the law set a limit of 100 SEK (€9.50) on bonuses and 1000 DKK ( €134) in Denmark. Some brands, such as Maria Casino, have begun to use a simple and transparent reward strategy, giving players 10% cashback for weekly losses.
Operators are adapting to the new requirements. Some are trying to demonstrate to regulators that their platform can create responsible VIP programs, while others are negotiating with legislators to prevent new, tighter regulations. In countries where there are no national registries, operators can cooperate with each other to create a database of problematic and excluded players.
The module’s early detection security system allows operators to monitor user behavior. The algorithm tracks and analyzes player behaviors like frequency and amount of deposits and alerts the operator of a potential problem.
The bonus module allows for alternative customer reward strategy. It is useful in jurisdictions where bonuses and VIP programs are severely limited by regulation.
The higher a player climbs the VIP ladder, the more likely they are to bet big. Slotegrator’s bonus module lets operators implement betting limits and bonus wagering rules for VIP players.