#Joos

There have been some significant changes in the online gambling industry in the last few years. One of those changes is the introduction of cryptocurrencies as a payment method. With the introduction of virtual reality, gambling has never been more exciting. There are a few leading online gambling platforms, such as VegasParadise.com, that are…

According to data from Statista, the global online gambling sector was valued at $66.7 billion in 2020. By 2023, this figure is forecast to reach $92.9 billion. If gambling companies are to capitalise on this growth and capture more of the market, they need to make sure their products speak to emerging online gambling trends. However, working out…

Most gambling apps essentially offer similar content. While they each have subtle differences, customers can find near-identical bets and games on any online sportsbook or casino. Knowing this, customers generally look for apps based on quality rather than content. If they want to bet on the Grand National, for example, the question is not which…

The online gambling industry is facing an impending generational issue when it comes to marketing. Gen Z is a different audience than Gen X, yet iGaming operators often take their lead from retail casino marketing, which is still mostly geared towards the latter. Younger players' emotional triggers are different. Their game play is more…