Jogo Global interview: Offering alternative content to UK operators
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Jogo Global was recently granted a licence by the UK Gambling Commission. The company is already negotiating with big-name operators to deliver new and exciting gaming experiences. European Gaming caught up with group CEO David Marcus to discuss how the company’s product portfolio will be appealing to UK-licensed operators.
Jogo Global is offering alternative content to UK operators.
Jogo Global secured a Remote Gambling Software and Games Host (Casino) licence. The process was managed by Ellen Sezerino and Jessica Wilson from law firm Harris Hagan. Jogo has already begun to capitalise on the opportunities the licence has given them.
DM is focusing on niche products for UK operators. Jogo Global is creating mini games for sportsbooks. New UKGC legislation enforced recently makes auto-play no longer allowed. New types of games will enter the marketplace. They will be hybrids of existing game types. The market is shifting towards experiences that offer something unique.
DM is offering alternative content to UK operators. He explains how he will tailor his offering to meet the needs of the UK player. Latin American players are more active and repeatable, whereas British players tend to be more cautious and play at a slower pace.
DM explains the key to Jogo Global's success in the UK. He believes that great games without great gamification are not going to be successful. Tournaments are one of the game-changers of this market. Jogos focus on games with engaging and unique gamified.
DM is planning to enter the US regulated market. Jogo has already picked up a few projects within the region. DM believes Jogos is in the ideal position to provide content for the land-based casinos that are looking to get online.
