Is NetEnt The New Standard In Online Casinos?

The success that NetEnt has achieved in the last year is somewhat scary in terms of massiveness. As a result more than half of online casinos have started implementing NetEnt’s games, software or standards in terms of bonuses, website design or policy. It’s no wonder since NetEnt is currently one of the most successfully executed and managed companies in the industry.

The entire company is in tip-top shape and there is hardly any other competitor that can make a disturbance. NetEnt powered casinos are springing up like mushrooms after the rain, which is why you could use a list of top 10 NetEnt casinos reviewed for 2016.

NetEnt was founded in 1996 in Sweden and is one of the pioneers in the online gambling industry. It still has offices in Sweden, but many of the operations have been transferred to Malta where the majority of online casino operators are situated. The thing that is spectacular about NetEnt (formerly Net Entertainment) is that has managed to vastly outperform all major Swedish indexes.

The company has even managed to achieve an almost 50/50 split of the workplace between men and women. This is no doubt one of the most important parts in NetEnt’s equation of success, a diversity of expertise which benefits innovation. A gender-balanced workplace where people have a broad spectrum of thriving. The best way to success is to have the best people in their profession regardless of gender and NetEnt’s smart managers will not pass up on a talent just because he/she doesn’t prefer a worker from a certain gender.

As a result NetEnt just keeps growing relentlessly. In the last quarter in 2015 the company’s revenue was up 34%, while the operating profit jumped to 51.6%. During the same quarter NetEnt signed 14 new license agreements and it even saw some new clients in New Jersey, Caesars Interactive and Resorts Casino and Golden Nugget. All of that makes this company a class act, an almost perfect example in the industry (with minor mischiefs) with the potential to get even higher in the industry.

So, can the competition beat NetEnt in its own game or offer something new to the industry? Is there any new kid on the block that can be the next NetEnt? First of all, that new kid on the block will have a really tough job, and would need a network of games with an immense quality. There are some smaller companies currently that offer games of an almost equal level of quality like NetEnt, but they are still nowhere near to the massiveness that NetEnt has today. NetEnt has shown the ability to easily reflect the players’ expectations in casino games in terms of design, gameplay, innovation and attractiveness.

The company has concluded partnerships with major movie production studios like Universal Studios and South Park Studios which has resulted with excellent games like South Park and South Park: Reel Chaos and recently games based on legendary musicians or bands such as Guns N’ Roses and Jimi Hendrix. All of that has been successfully translated to the NetEnt Touch® platform through which you can play all the major titles on your smartphone or tablet without the need for an app.

Another important aspect is being unique. NetEnt doesn’t own casino operations of its own unlike some of the competition, so the company has no conflict of interest and is able to develop and deliver unique games as well as concept. The proliferation rate at which NetEnt produces and designs games is stunning, which is another aspect that potential competitors should pay attention to.

These are just some of the key points. If we breakdown all the activities that the NetEnt officials have been having recently like securing a Spanish license, expanding to North America, launching land-based machines, the successful managing of finances etc., we will see that there is not a hint that they will slow down in near future. To beat NetEnt you will have to offer something new and even more innovative. And, yes, NetEnt is not only the new standard, it’s THE standard.