Introducing new verticals to the online casino space
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FunFair Games made its debut in 2020. Carlo Cooke was appointed Commercial Director just over six months ago. He talks to European Gaming about introducing new products in a crowded marketplace.
The non-traditional gaming vertical is still in its infancy. It's not well-established and there's no established vocabulary. Smaller operators have a more limited capacity to market this emerging content. They need to share their learnings and educate and inform both operators and players. They also need a dedicated tab for non traditional games.
FunFair Games is a company that creates innovative multiplayer gaming experiences. FunFair is in the middle of a sea-change in gaming industry. The foundation of the non-traditional vertical has been laid. More operators are willing to test Funfair's content. It's a job satisfaction for Fun Fair to be the first to market with an innovative product or to experiment and get it right.
Gen Z and Y do not engage with slots in the same way as previous generations. Operators need to create a new experience for Gen Z. They need more social and active games, while keeping them simple and engaging.
FunFair Games has expanded into a few new markets in 2022. FunFair has recently hired a new Head of Game design and Math. Funfair Games will produce some incredible games for clients in the near future.
