How online bingo impacts the casino industry
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Bingo has been played for nearly 500 years. It was first played as an Italian lottery game in the 16th century. Bingo was popular in Britain and the United States before the First World War. The game became less popular after the millennium. Online bingo websites have since gone from strength to strength.
The smoking ban and high taxation impacted the industry. Innovative brands developed online bingo sites that introduced the game to a new demographic. People no longer had to rely on visiting bingos halls to play their favourite game.
The shift towards online bingo sites had a devastating impact on the industry. Three quarters of bingos in London were forced to close their doors. However, the online market is booming and is expected to be worth $2 billion by 2022.
Online casinos are targeting their audience with gender specific marketing to attract female players. Slots are also popular with female users. Poker and roulette are seeing a rise in the number of female participants.
Chatrooms are now part-and-parcel of most online casino games. Live casino game take their inspiration from the social element of gambling. The chatroom allows players to chat in real-time with other players or the dealer.
Technology has made it possible for iGaming operators to push the boundaries. Online bingo and casino sites are effectively a one-stop-shop for your i gaming needs. 888ladies offers bingos, slots and Swedish Bingo.
Online bingo is expected to become a $2bn business in 2022. Virtual reality technology could be used to offer players the chance to play bingos in a virtual venue of their choosing.
