How and why iGaming aggregators make life easier for online casino operators
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All online casino operators know that in order to be successful, they need to meet the needs of their audience. This means integrating games that appeal to players in your target market, providing payment options with relevant currencies and offering competitive jackpots. But how can they make the process of integrating these solutions into their platform easy and smooth? This is where iGaming aggregators come into play.
Aggregators connect casino operators with game providers, payment systems, affiliate program solutions and other industry stakeholders. This allows operators to quickly access everything they need for their business. But how does it work?
How is the process?
In the iGaming industry, aggregators make life easier for casino operators by providing them with everything they need at once. They sign game content distribution contracts with a variety of game development studios, ending up with hundreds of partners, which means they can provide their customers with everything they need based on their target markets.
Game content from all aggregator partners is brought together in a single module so that it can be seamlessly integrated into online casinos via a single API. The aggregators then collect a margin of revenue (GGR) generated through in-game content provided by the operator as a commission.
The same method is used for payment systems, affiliate programs and promotional tools — aggregators can assemble them after careful analysis and choice, and then integrate them into the operator’s platform in a single session.
Why is this model the best choice for operators?
While integrating game content directly from the provider saves the operator from paying the aggregator a commission, the aggregation business model has advantages that ultimately pay off:
1st — Save time
When working with an aggregator, operators do not need to waste valuable time discussing the terms and conditions of contracts with each game provider they would like to add to their platform. Instead, this time-consuming process is handled by the aggregator’s dedicated legal team.
With the help of an aggregator, operators can populate their platform with titles from as many different developers as they want and sign just a single contract. By offering multiple suppliers under one contract, the aggregator saves paperwork and operator time that could be better spent elsewhere.
2nd — Guaranteed technical excellence
Aggregators also save operator technical staff time and energy by ensuring that content from multiple game providers is integrated in a single session with a technical API solution.
Typically, aggregators also resolve technical issues that may occur, so operators do not need to communicate directly with game developers.
3rd — Continuous support
Cooperation with aggregators also provides operators with the benefit of ongoing support. Aggregators not only take care of the technical issues of the platform, but also perform account management and technical support. Having unified support for a batch of suppliers instead of a separate contact for each supplier is definitely more convenient for operators and ensures that no issues are missed or overlooked.
More details on what it’s like to work with aggregators are also available in video format on the Slotegrator Academy YouTube channel. The project was launched to educate the operators of the iGaming website, giving them the tools they need to succeed in their target market of choice.
About Slotegrator
Since 2012, Slotegrator has been one of the leading providers of software and business solutions in the iGaming industry for operators of online casinos and sportsbooks. The company’s main focus is software development and support for online casino platforms, as well as the integration of gaming content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slot machines, live casino games, poker, virtual sports, table games, lotteries, casual games and betting data feeds. Slotegrator also provides consulting services in the acquisition of gaming licenses and business incorporation.
