Innovation

How AI is helping to improve online gambling

Author: Live Casino Direct
 
How AI is helping to improve online gambling
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Artificial intelligence (AI) is helping to improve the online gambling. Gary Kasparov was defeated by a machine in 1997. Online casinos are early adopters of new technologies. The use of AI improves the overall player experience.

AI allows online casinos to monitor and assess your behaviour. Thanks to AI, the online casino knows your favourite slots and can predict what other slots you may like. This level of personalisation makes the UX second to none. It makes entering an online gambling site feel like you're entering your very own casino, built especially for you.

AI improves the online casino experience by improving customer service. It learns and monitors player’s behaviour and gives them opportunities to play live games. AI is changing this by giving a better understanding of the customer to improve the experience. The customer will get a personalised response tailored to what the casino has learnt about them.

As AI progresses in the world of online casinos, it will become more personalised and offer an even greater UX.

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