Greentube Managing Director Reg Mas: Classics Hitting the Mark with Dutch Players
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Greentube Netherlands is developing slot content for the Dutch player. Reg Das is the Managing Director of Greentubel Netherlands.
A: Dutch players enjoy similar games as in other western European markets. A segment of the market in the Netherlands is devoted to local, classic slots. Local classic slot machines make up around 35% of online slots market. In the land-based venues in Netherlands, you still see a lot of old electro-mechanical reel machines.
Greentube offers classic slots. The games are well-known among Dutch players. Online marketeers say players will search for these game names and find a casino to play them with. Greentubes research suggests that the acquisition of players through searches of such titles is more cost-effective than by spending big on operator branding.
Greentube has the IP of many popular titles in the Netherlands. The basic features are wilds, holds, and multipliers. Supermeter is a popular mechanic in Netherlands and allows for higher stakes. Greentubel is producing an online version of a classic slot for the Dutch market. It is divided between two reel sets across a base game and a top game. Winnings in base games go into the supermeter and by filling it, you can progress to the next level.
There is room for innovation in AWP titles. Hold N Spin and Free Games are examples of games that incorporate international mechanics into classic slots. Some mechanics from the online world don't translate well within the framework of classic slot machines.
Reg Mas is the Managing Director of Greentube. Reg Mas expects the Dutch market to become more competitive. Novomatic's entry into the market means that players who know and enjoy Novomatic games in the land-based sector can play digital versions online.
There is a focus on creating original online games. Several games developed for the Dutch online market have found their way into Dutch gaming machines. Novomatic Group has done this in other markets and will continue to do so.
