Gateway to promote Ontario Lottery and Gaming's online offering under affiliate marketing agreement
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Gateway Casinos and Entertainment has announced a new affiliate marketing agreement with the Ontario Lottery and Gaming Corporation (OLG). The initiative will see Gateway promote OLG's iCasino slots, and table games, including live casino, as well as its digital sportsbook, PROLINE+, through OLG.ca to Gateway customers in Ontario.
The agreement to promote OLG's iCasino and iSports to Gateway customers builds on the existing relationship between Gateway and OLG.On behalf of OLG, Gateway operates 14 casinos across Southwest, North, and Central Ontario and has been executing a development program to create local entertainment destinations in the communities where it operates, including deploying its signature casino and food and beverage brands like Match Eatery and Public House, and the new Playtime Casino Wasaga Beach.
Beginning July 10th, Gateway Casino customers in Ontario will receive a link to easily bring them to OLG.ca where they can play slots, table games, or bet on sportsfrom a variety of devices including laptop, tablet, phone and desktop.
Tony Santo, CEO of Gateway, said: "The agreement with OLG is another way we are delivering excellent customer experiences. Our customers can enjoy the convenience of playing their favorite games or betting on the big game from the convenience of their phone or laptop. We will bring the action to them through OLG.ca to keep the fun going in between visits to a Gateway casino.”
Duncan Hannay, OLG's President and CEO, said: "Our new marketing agreement with Gateway is another example of how we are working with our valued partners to build on the strength of the OLG brand and enhance the gaming experience for customers. This in turn helps us increase our contribution to the people and Province of Ontario".
Gateway highlighted that a commitment to responsible gambling is integral to how it operates in Ontario, by integrating OLG's PlaySmart program at all gaming sites. All Gateway properties in BC and Ontario, as well as OLG.ca, hold RG Check accreditation, notes the operator. Together with OLG and other government partners, Gateway says it will continue to implement responsible gambling initiatives at all properties across Canada.
