GAN and Wynn confirm sports betting and igaming launch in Michigan
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Igaming software supplier GAN has announced that Wynn Resorts has engaged the firm in a 10-year agreement to be the enterprise software platform for its internet sports betting and internet casino gaming business in Michigan.
In a statement the company said it expects to launch Wynn online in The Great Lakes State alongside the first regulated online gambling operators in November 2020, subject to all regulatory approvals.
GAN and Wynn’s Michigan launch forms part of the previously announced market access agreement between GAN and the Sault Ste Marie Tribe of Chippewa Indians, which operates five casinos under the Kewadin Casinos brand in the state.
By leveraging GAN’s US-optimized enterprise software, get-to-market capability and on-property reward program integration capability, Wynn will be positioned as an early mover in the state of Michigan following its commencement of online gaming activities.
Furthermore, as a major national casino brand operating casinos in both Las Vegas and Boston, Wynn has a substantial database of patrons’ residing within the Michigan region to cross-market to internet gambling.
Together with a range of internet casino games developed by GAN and/or aggregated from third parties, the supplier will publish third-party sports betting content procured from a third-party sports betting content provider augmented by Wynn’s strategic partner Betbull Limited.
Jeffrey B Berman, Chief Commercial Officer of GAN, commented: “We look forward to powering the Wynn brand in Michigan with our highly optimized technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and igaming players. We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited at the opportunity presented by potential roll-outs in multiple additional states in the future.”
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