GAN, along with Incredible Technologies, makes the announcement of their Multi-Year U.S. Content Deal
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GAN is one of the most well-known and leading full-service internet gaming and SaaS providers, which is dedicated to the gambling industry. It has solidified its presence across the online gambling market of the U.S. for its multiple clients, along with its second major most exclusive content agreement.
The brand, which popularly supplies internet gaming, stimulated gaming, and online sports betting, is now coming up with a much exciting announcement. It is closing an agreement with Incredible Technologies. It is an Illinois-based company. The deal is for its exclusive online rights to all the current and future Incredible games from this brand, which will achieve the quantity of more than 110 games during their term.
Incredible Technologies is one of the leading gaming manufacturers in the U.S. They have manufactured a myriad of electronic gaming machines, which are making up the classic slot games like Crazy Money, Money Rain. The games offered by this brand are very attractive and active on a majority of casino gaming floors across the U.S. They have also been available online in New Jersey since 2014 and 2016.
This deal for GAN is adding up to the content acquisition strategy. It is devised to boost the overall share of the company’s B2B Gross Operator Revenue, which is derived from online gaming.
They will also continue to acquire a share of this fastest growing online gaming revenue of B2C operators, who are the future clients of GAN. GAN is planning to start charging online content licensing fees from the existing online operations of Incredible Technology in New Jersey.
As the result of this multi-year deal, GAN’s online slot partners content is representing the cc 7% of all slots, which are sold in the U.S. during 2021. Incredible Technologies has a sturdy repertoire of successful online casinos and other games with its massive number of establishments. This deal is allowing them to work with a single long-term partner with an existing grand network for the distribution of online games in the U.S. At the same time, it is also focusing on the resources to boost its online portfolio much faster.
The company is providing GAN’s platform with a more substantial repertoire for slot gaming content for the upcoming years. It will distribute its entire portfolio using this platform across all areas in the U.S.
In this regard, GAN’s CCO, Jeff Bergman, commented, “We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intrastate markets of America. Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail U.S. slot games.”
Daymond Ruttenberg, the SVP of Gaming of Incredible Technologies, said that their partnership is going to be a more valuable one. He added, “We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network.”
