Gaming Innovation Group Acquires Casinomeister; Launches SweepX in US
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Gaming Innovation Group Inc. (GiG), a pioneer in digital marketing and media within the online gaming sector, announces the strategic acquisition of Casinomeister, an online casino advocacy and review platform.
Gaming Innovation Group advocates for safe and trustworthy online gaming establishments
Casinomeister has been in operation since June 1998. According to its website, the business advocates for transparency and fairness in gaming, guiding gamblers to safe and trustworthy online gaming establishments.
GiG recently completed its successful integration of AskGamblers and KaFe Rocks. Of course, this acquisition was made to help enhance and ensure transparency by improving player services across the online gaming landscape.
Furthermore, Casinomeister will continue to operate under its respected brand within the GiG Media portfolio, preserving its longstanding commitment to promoting integrity in online gaming.
GiG is expecting substantial growth from GiG Media and Casinomeister similar to the successful developments of AskGamblers after its integration into the GiG ecosystem.
GiG purchased Casinomeister for €3 million
Additionally, the transaction is structured as an asset purchase for €3 million ($3.26 million). GiG expects to close the transaction in June.
Jonas Warrer, CEO of GiG, says: “Casinomeister’s renowned dedication to fair play perfectly complements our recent acquisition of Askgamblers.com. Together, these platforms will extend our market reach and enhance the complaint resolution services we provide to the community, reaffirming our commitment to transparency and fairness.”
Founder Bryan Baily also added: “I’ve dedicated 26 years to building this business, and it’s time to entrust it to a dynamic team who can lead it into the future. GiG Media’s long-standing reputation assures me they’ll maintain the integrity that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”
GiG unveils SweepX
In addition to the acquisition of Casinomeister, Gaming Innovation Group unveils SweepX, a revolutionary social sweepstakes casino platform for the US market.
This launch coincides with the announcement of a binding Head of Terms for a strategic partnership with Primero Games LLC, the largest land-based sweepstake operator in the United States.
Moreover, SweepX combines dual-wallet functionality, prize-rewards management, and AI-assisted content management technology to provide operators with a competitive advantage in the rapidly expanding US sweepstakes market.
Primero Games, founded in 2009, specializes in developing innovative casino software and equipment for the gaming industry.
By utilizing GiG’s technology and expertise, Primero Games will enter the online social sweepstakes casino arena to drive rapid expansion and take advantage of market opportunities.
According to data shared by E&K, the sweepstakes gaming market has experienced significant growth, with an estimated market size of $3.1 billion in 2022 and a projected CAGR of +31%. In fact, it is expected to reach $6.9 billion by 2025.
