Gambling.com: Back to basics
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Charles Gillespie set up the business that would become the Gambling.com Group in his dorm room at the university of North Carolina in 2006. In the US, the boundaries of the law hadn't been tested yet. Five years later, US prosecutors brought down three prominent online poker businesses. Europe started regulating one by one. The 2018 repeal of PASPA blew the whistle to start the current sports betting boom.
Gambling.com Group reported a 58% year-on-year increase in UK and Ireland revenues in its recent Q3 financial results. Gillespie points to the fact that the company is taking market share from competitors in the mature European regulated markets. He also points out that in Europe, the market for online gambling is bigger than in US. The US has been successful in this market, but Gillespie believes that Europe is a bigger market.
Gill Gillespie believes that the best markets for affiliates are those where consumers know what they're looking for and are specific. He also believes the most successful markets are in mature markets where customers are less promiscuous and loyal. New York has no regulated online gambling. He thinks the market in this new market is not as attractive as in more mature ones.
Gambling.com Group's affiliate business is in the black in US. The focus is going to be on profitability. Gambling Group believes cutting back on traditional marketing could help affiliates. It might even mean paying a little more per player. Giggling. com is a US-facing affiliate company. Its affiliates are heavily reliant on the affiliates for driving traffic. They are under pressure to show a path to profitability in order to stay in business.
Gambling.com Group is focusing on affiliate marketing. Gillespie is confident about the company's capabilities in this area. The company has always been doing the same work. It is about getting the right operator in front of the user for the the correct product.
