Gambling operators need to rethink their strategy to achieve profitability in the UK
$6,000 Welcome Bonus
In the early 2000s, online casinos were safe investments guaranteed to generate healthy profits. In recent years, the online gambling landscape has changed and the Gambling Commission cracked down on operators who don't put their customers first. New regulations were introduced in the past five years and operators saw their profits diminish. Every day, more online casino started to shut their doors.
New rules require online casinos to complete a Know-Your-Customer check on every newly registered player. It can take up to five days and is a burden on the operators. Players feel left alone during the due diligence process. Operators need to rethink their priorities inside the player journey.
Online casino operators need to improve their search engine to attract more players. Online Slots Pilot offers a simple search tool to help players find the games they are looking for. The operators in the UK complain about a high churn rate. They miss the fact that players don't want to exit their relationship with an online casino after a KYC check.
Gambling operators need to rethink their strategy to achieve profitability in the UK. They need fast and professional customer support. They should also improve their customer service. The regulation is not the only reason why the market is more complicated for operators. People are still gambling. It's more than it's ever been.
