Formula 1 Las Vegas GP announces sponsorship pact with Aristocrat Gaming
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Formula 1 Heineken Silver Las Vegas GP has announced a multi-year association with Aristocrat Gaming making the brand the official slot machine of the race, coming to the Las Vegas Strip on November 16-18, 2023.
Aristocrat Leisure Ltd, a market leader in video games with more than 6,500 workers, owns Aristocrat Technologies Inc. as a subsidiary. The business has gaming licences in more than 300 gaming jurisdictions, works in more than 90 nations, and provides a distinctive range of goods and services.
For Native American casinos and growing markets, the business is the top designer, producer, and distributor of Class III games as well as Class II Novelties. The goal of the business is to spread happiness through the power of play.
Mark Wadley, Chief Marketing Officer of Aristocrat Gaming, said, “Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
Emily Prazer, Chief Commercial Officer for the Formula 1 Heineken Silver Las Vegas GP, said, “Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance the guest experience through innovation and technology, and also understands Las Vegas’ unique market. Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
This agreement is the most recent in a string of agreements for Aristocrat Gaming in the sports business. The firm also unveiled an intriguing new licence agreement with the National Football League (NFL) in 2021, committing to develop land-based slot machines with NFL themes that would make their debut in the fall of 2023. The business has a number of connections, most notably as an official partner of Las Vegas Raiders and Allegiant Stadium.
