Flutter to tie bonuses to tackling gambling addiction
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Paddy Power, Betfair and Fanduel owner Flutter Entertainment will tie 10% of annual bonuses for its staff to initiatives aimed at helping prevent gambling addiction, the world's largest online betting group said.
The targets were part of a package aimed at getting 75% of active online customers to use at least one of the Dublin-based group safer gambling tools by 2030.
This would make an increase from around 35%, as operators face increasing pressure over addiction.
Flutter, which also owns the PokerStars and Sky Bet brands, currently gives customers the ability to place deposit and loss limits on their accounts.
It also allows customers to ask to be excluded from certain products or entire gambling websites for a minimum of six months.
Alternatively, customers can also request short breaks or timeouts.
"During 2021 we further enhanced our safer gambling measures across the Group, investing over £45m. Our new Play Well strategy will materially enhance our global customer protections and serve as a framework for the wider industry," Flutter's chief executive Peter Jackson said.
"Continuing to show leadership in safer gambling is critical for the sustainability of our business and I believe that the goals we are setting out today as part of our new Play Well strategy will materially enhance our global customer protections and serve as a framework for the wider industry," he added.
The company today also set out its strategy for reducing its environmental impact.
"As a global organisation we are aware of our responsibility to reduce or mitigate impacts upon the environment and climate wherever possible, which is why last year we aligned our climate mitigation targets with the ambitious aims of the Paris Agreement and joined the UN's "Race to Zero" campaign," Flutter said.
It said this year it will set its sustainability strategy in line with its Science Based Targets initiative commitment to ensure that its strategic objectives are aligned with the transition to a low carbon economy.
"We have also begun reporting on how the impacts of climate change could affect our business in line with the Task-Force on Climate Related Disclosure recommendations," it added.
