Florida casino bets big on projection digital signage 'wow factor'
$5,000 Welcome Bonus
Exterior projection digital signage in action at Seminole Coconut Creek Casino. Image provided by Walt & Company.
Seminole Coconut Creek Casino, based in Coconut Creek, Florida, has found ongoing success with efforts to leverage projection digital signage from Epson to invigorate its business after the 2020 casino slump, according to a case study shared with Digital Signage Today.
The experiment began with a Fourth of July spectacular unveiled in 2022 in partnership with digital artists Jasper and Shelby Mosher that leveraged a newly-constructed 20,000 square-foot venue and 34 Epson projectors to create an audiovisual experience for visitors, leading to an ongoing partnership for additional projection use around the casino including special events and celebrations along with building and water screen projection.
"What better way to draw attention to a building than with a massive display that could be seen from miles away," Adam MacDonald, entertainment and productions manager at Seminole Coconut Creek Casino, said in the release. "To pull this off, I needed technology that could produce very large images with flexible placement and easy content changes, and of course I needed to factor in cost. Projection checked all the boxes and through research I came across several examples of projection mapping with Jasper Mosher's name attached to them. After seeing his work, I trusted him and knew he was the right person for the job."
MacDonald was connected to the Moshers by production company Native Event Services (NES), which specializes in art installations and special events for the Seminole Tribe casinos. The projector mapping involved sustainability questions, such as providing a digital experience without disrupting the local Florida royal palm trees by using creative projector placement and a variety of Epson lens options to reduce tree shadows.
"This first project came together flawlessly and after that, the productions just kept getting bigger and better," Jasper Mosher, digital artist, said in the release. "Everyone was blown away by the projection mapping, including property leaders and executives.
"It was my first chance to play with the new Epson EB-PU2220B 20,000-lumen projector. This projector is a marvel of modern science — impressively small and lightweight for the power it pumps out."
This projector was used in the water screen installation, Mosher explained, adding: "The results were just awesome. The incredibly bright and colorful images looked like massive holograms floating above the water. It was cool listening to hundreds of people making awe-inspired noises in unison every time the visuals transitioned. It felt like an embodiment of the elusive 'wow factor' that everyone in the special events industry tries so hard to create."
The success of the event inspired the casino to lean into projection digital signage going forward, leveraging weatherproof casing for projectors and using Epson Projector Professional Tool Software on the software side. The Moshers use Resolume projection mapping software for content creation and management. Exterior mapping generally runs for four to eight weeks during holidays (including Fourth of July celebrations).
"The projection was so big, bright and colorful that it was visible from miles away, so it was truly something that everyone in the community could enjoy," MacDonald said of the winter holiday season. ""My goal is to have every event deliver a new experience. Jasper's inspirational ideas and mapping skills coupled with reliable Epson projection technology, so far, we've been able to do just that."
