Entain Foundation US launches second edition of responsible gambling app
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Entain Foundation US has announced the second edition launch of Gamble Responsibly America, a ‘first-of-its-kind’ mobile app which contains practical tools, assistance, and advice for those facing potential problem gambling issues.
The non-profit, dedicated to responsible gambling and funded by Entain, says the app has been comprehensively updated with new and improved features in English, Spanish, Cantonese, and Mandarin Chinese.
The free app is unbranded and brings no commercial benefit to Entain or BetMGM, the US business it jointly owns with MGM Resorts International.
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation US, stated: “The first version of Gamble Responsibly America was well-received and widely welcomed. We’ve since been working hard on enhancements to provide an even more comprehensive tool for maintaining responsible gambling, as well as for preventing and mitigating problems, should they occur.”
Two areas have been improved on the Gamble Responsibly America app – greater problem gambling educational information, and more tools for users to access help and support.
Educational categories on the app include disordered gambling discussions, behavioral markers of concern, establishing limits, frequently asked questions, and informative responsible gambling videos.
Self-assessment tools on the app include a daily gambling diary, as well as showing users how they can access help, a live chat feature, and links to support services and organizations.
One organization is Kindbridge, a teletherapy company that supports gamblers and gamers struggling with their mental health via online professional mental health counselors and specialized support services.
The app also links to My Wager Score, a platform that protects sports bettors’ financial health and minimizes the risk of harmful play using real-time affordability data.
Lycka added: “This second edition of Gamble Responsibly America underscores the helpful resources of the first edition, with more tools, more educational information, additional languages, and more resources that are available anytime and anywhere.
“Our goal with the app is simple – to educate users on safe gambling habits, and provide the necessary tools and resources to allow users to access help and support instantly.”
