Could Online Casinos Team Up With Esports?
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Ten years ago, the online casino industry was a small fry. Now it has transformed its fortunes and is at the forefront of technological advancement. What else can the industry do to stay relevant and stay ahead of the curve?
Online casino gambling is growing in popularity in the UK. The total gross gambling yield in 2006 was £9.8 billion. In the most recent report, the total GGY in UK was just under £15 billion and a third of that came from the online sector. There are 33.6 million active online gambling accounts in Britain. In USA, where online casinos are slowly becoming legalised, it is the same.
Online casinos have grown in popularity by being ahead of the curve in terms of trends and technology. The market is becoming increasingly saturated and providers must find new ways to appeal to potential customers. This is where esports come in.
Online casinos are considering incorporating professional competitive gaming like FIFA and Call of Duty into their platforms. Online casinos want to stay relevant to younger generations. Online Casinos are being criticised for not incorporating sports like football into the platforms as they do in land-based casinos.
