Convergence of gambling and video gaming roundtable
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In recent years, many industry titans have moved into video games. Many of them are interested in offering gambling elements within games, which is similar to traditional gambling and igaming.
Gamification has been a focus for iGaming developers for some time. The primary goal of the gaming industry is to entertain and engage players. iGambling studios have to pack the same amount of involvement into a product that is smaller in scale and by nature is shorter in terms of average playing sessions. Many slots are now a world apart from what was produced 10 or even five years ago.
Licensed games can be valuable investments for studios. There haven't been many successful examples of IPs moving from the video gaming world to slot games. For modern brands like Pokemon, you wouldn't see it appear in slots until it's not resonating with a younger audience anymore.
Betting on sports has been successful for some time. Now that esports is established, it's an ideal focus for sportsbooks. It's a perfect vehicle for evolving the betting industry. There's the prospect of opening up igaming and betting industries offerings.
Video gamers are 4.5 times more likely to participate in betting and igaming. They are literate with technology and already introduced to the concept of gambling and competition.
Social gaming is a place where gamers meet up, forge friendships and communities. Live casino verticals can be recreated within the live casino. People can watch and chat with the streamer and bet with them.
