Clarion: "The insight and feedback we received during our time in Vegas is already being fed into the 2023 at-show experience"
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As Clarion Gaming continues its preparations for the large-scale return of land-based casino industry suppliers to the ICE London 2023 show floor, a Senior delegation from the company traveled to Las Vegas, where the industry experts met to discuss industry trends, challenges, and opportunities with leading US B2B and consumer gaming brands.
The delegation, led by Clarion Gaming Managing Director Stuart Hunter, met with stakeholders including Light & Wonder, Konami, IGT, Aristocrat, AGC, and Everi. The ICE group also received insights on the latest consumer trends in casino gaming and received guided tours of Resorts World Las Vegas and Palms Casino.
The Las Vegas itinerary comes after theICE London and European Casino Association (ECA)'s inaugural Summer Symposium, which took place at Les Ambassadeurs Club in London last month and comprised a series of C-Level discussions using the Open Space model, a format that's driven by the participants who determine the agenda to reflect the issues that are important to their businesses.
Reflecting on the US visit, Huntersaid: "First of all I would like to say a huge thanks to all of our partners who took time out of busy schedules to share their insight on the industry and their plans for the return to ICE London 2023. The Clarion team is heavily invested in the industry and as custodians of the world's most cosmopolitan B2B gaming event I believe it's vital that we spend time listening to our customers and stakeholders based throughout the world."
He further explained that in Las Vegas attendees discussed a "wide range" of issues which, he expects, will continue to be explored and expanded at the next ICE Symposium, set to take place in Las Vegas, on October 10 -the opening day of G2E- and will be led by Ewa Bakun, Clarion Gaming's Director of Industry Insight and Engagement.
"Having an open dialogue with all of our customers is a central plank of our customer-first philosophy and we are very much looking forward to listening to and acting on the outcomes from October's Symposium which will impact both the casino industry and the opportunity that exists in sports wagering," he added.
"In addition, we were able to discuss the return of the land-based sector in February 2023 as well as underline our commitments to help maximize ROI and to ensure that ICE London continues to play a lead role in helping to deliver their business objectives. The insight and feedback that we received during our time in Vegas are already being fed into the 2023 at-show experience".
According to the executive, the Symposium format, adopted from the Ampersand assembly held previously in Las Vegas, is proving "extremely popular as a platform for stakeholders to help shape and influence the show". A 2022 Symposium program, which will feature an event dedicated to the online gambling sector, is scheduled to take place in November, at a venue in Europe.
The 2023 edition of ICE London will take place from February 7-9 and is expected to match the physical size of the pre-pandemic 2020 edition with over 90% of stand space booked seven months in advance of the show op
