Bragg Gaming Group Inc’s ORYX Gaming expands its Serbia presence with MerkurXtip partnership
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Bragg Gaming said MerkurXtip will also use ORYX’s Data Platform to analyze product performance, which has proven to significantly increase player retention and player values
Bragg Gaming says the regulated online gambling market in Serbia has been growing at a compound average growth rate of 82%
Bragg Gaming Group Inc (TSX:BRAG) (OTCMKTS:BRGGF) announced that its wholly-owned ORYX Gaming subsidiary had become the exclusive content aggregation partner to MerkurXtip, expanding its footprint in Serbia and extending the reach of ORYX’s premium products.
Bragg Gaming said MerkurXtip will also use ORYX’s Data Platform to analyze product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements, which have proven to significantly increase player retention and player values.
“Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country,” said ORYX Gaming Managing Director Matevž Mazij said in a statement.
He added: “We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”
Nenad Aleksic, Head of IT at MerkurXtip, also weighed in on the agreement, stating: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.”
He continued: “ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”
Bragg Gaming noted that through the partnership, MerkurXtip has significantly enhanced its online casino offering and following a successful integration, the Gauselmann-owned operator now has access to ORYX Hub, which includes more than 10,000 games from more than 100 renowned suppliers, as well as content from ORYX’s exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
It added that MerkurXtip is utilizing ORYX Hub to launch games from all of ORYX’s Remote Graphics Software (RGS) partners and a variety of third-party content from suppliers, including Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.
Bragg Gaming said the regulated online gambling market in Serbia has been growing at a compound average growth rate of 82%, with online gross gaming revenue increasing from €16m in 2016 to €96m in 2019.
The company said ORYX’s content has been proven popular with Serbian players following its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.
ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions.
