BetMGM Enhances Security By Partnering With Prove Identity
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The market leader in the Great Lakes State, BetMGM, is enhancing its security features by entering into a strategic partnership with Prove Identity, a global digital identity company. The deal's announcement came on Wednesday, but Prove's technical solution will not be implemented immediately since regulatory approval is necessary before BetMGM integrates the cutting-edge Prove Pre-Fill solution into its platform across all U.S. markets, including Michigan.
The identity solution package from Prove promises to expedite the onboarding process for new players by up to 79%. This will be the first major collaboration between Prove Identity and an iGaming brand, considering this company has previously offered its proprietary services to financial institutions, such as nine of the most popular banks and over a thousand companies from different industries.
In the official press release announcing the partnership, Tom Hill, director of digital identity at Prove, recognized BetMGM as an innovator. Hill also said that both companies will work to create new methods to enhance the online gaming experience by enabling players to access gaming content faster and safer through Prove's identity verification process.
Objectives for the Partnership
The key objective of the new collaboration between BetMGM and Prove Identity is to streamline the onboarding of new players on the platform. This task will be accomplished with the Prove Pre-Fill technology, which should reduce registration abandonment rates through a simple and faster process for opening accounts. This will create a frictionless experience for new customers right out of the gate.
The other benefit of the partnership focuses on preventing bonus abuse. BetMGM offers some of the most generous deals. Although its casino apps operate smoothly, Prove’s solutions will prevent multiple uses of the same bonus code, intended only for new online casino members. The goal is to create a safe and fair gaming environment and offer an entertaining experience.
BetMGM Prioritizes Security
BetMGM is a market leader as a but holds that position across the nation, with a significant market share in all five other states with legalized iGaming markets and over two dozen states with legal sports betting. Millions of players use BetMGM’s casino apps, and the operator is committed to providing players with a secure betting experience.
Adam Greenblatt, the CEO of BetMGM, underscores the significance of the new partnership with Prove. This collaboration will introduce another layer of security and improve the user experience via streamlined authentication, giving players greater peace of mind.
Instances of cyber fraud are on the rise in the United States. According to a TransUnion 2024 State of Omnichannel Fraud Report, the gaming industry had a 10.9% suspected digital fraud rate in 2023. BetMGM has been targeted by hackers on several occasions, with one breach in 2022 resulting in siphoning off data from over 1.5 million users.
