Authentic Gaming's 2023 live casino master plan
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Authentic Gaming is incorporating Light & Wonder's IP into its casino offering in 2022. It has the largest side-bet library of blackjack and baccarat in the live casino sector.
Authentic Gaming was acquired by Light & Wonder in 2022. The company has expanded its presence in the European market. It has recently doubled its studio space in Spain and Malta. Authentic is launching its Italian collection in 2023. It is also launching studio roulette with multipliers. Light and Wonder reports that the live casino market comprises approximately 30% of the igaming industry.Authenti wants to leverage the Light&Wonder client network to bring the X factor to live casinos.
Authentic Gaming is focusing its 2023 strategy on catering to the growing demand for online casinos in North America. Authentic has created games from the ground up tailor-made for American players. The games will be customised with a unique proposition leveraging Light & Wonder IP.
Authentic Gaming's 2023 live casino master plan is based on the post-pandemic world and the North American igaming market.
Authentic Gaming is building a new US live casino studio in Michigan, set to go live in 2023. It is also offering the Ontario Collection, a package of games designed for Canadian players. It's based on the Light & Wonder top-performing side bets: Dragon Bonus Baccarat and 5 Treasures Boccarat. The company also offers bespoke live-dealer studio environment, where everything from studio design, furniture and features, video angles, uniforms, game presenter teams, and scripts are tailor-made to the operator.
Authentic Gaming's live casino product is getting positive feedback from US customers. Authentic offers classic games with an AuthentIC touch. It also offers customisation opportunities and familiarity. It's an internal tool that allows casinos to add their branding to UI/UX layers.
Authentic Gaming's 2023 live casino master plan is based on the differences between Europe and North America. In Europe, the game shows genre has a bigger slice of the pie than in America, because of their expectations and needs. Authentic is aware the audience will change as the market matures.
Authentic Gaming developed a platform with localisation and customisation in mind for its US clients. Authentic did not copy its product from the European market to the US. It adapted it accordingly to its audience. The company's 2023 live casino master plan is based on data and knowledge it has accumulated on the needs of operators and players.
Authentic Gaming's new roulette and game shows will come with multiplier mechanics in 2023. Authentic will focus on expanding in North America first and foremost. After Michigan, AuthentIC Gaming will be available in New Jersey and Pennsylvania. Dagmara Bator joined Authentics Gaming in 2016 as Head of Marketing and Strategy Execution.
