Are spending levels higher at online casinos or brick-and-mortar casinos?
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Consumer spending habits have changed over the last few years, with the global economy not being what it once was. Inflation has risen for many, meaning the cost of living has increased. This has led many to look at their spending and see where they can save costs or consider what is more important to them to ensure they live a comfortable life.
Indeed, there are many who have turned to the activities that they get enjoyment from as a potential means to reduce their outgoings. Online gambling has become one of those that some may have decided to look to cut back on, or even reduce what they are spending.
They still play casino games online for real money, but they may have started to restrict how much money they are spending on these games that are being played. Indeed, with the availability of certain bonuses now possible to obtain that can increase the value they receive for their money, some are finding that they can continue to be entertained as much as they once were, but with spending a little less than before.
Nonetheless, are people spending more money at an online casino than they are compared to land-based casinos? The answer won’t be surprising…
Why players tend to spend more at online casinos
According to data that has been researched and found, it is thought that between 19% and 28% of all online gamblers believe it is more convenient to spend more money while on the internet than it is when compared to playing at a brick-and-mortar establishment.
There are several reasons why this is believed…
- Digital payments: when placing a transaction online and making a deposit, some may not initially view it as ‘real money’ being handed over. As they can’t see the cash physically, like they may if they were playing in a venue, they won’t think about it leaving their accounts immediately in the same way.
- Accessibility: The online casino industry has thrived as a result of the internet. Technological advancements have also helped the industry to grow beyond belief, as players are now able to access their favorite games whenever they want through their smartphones and laptops. Now they have no need to go to a physical venue, they can play whenever they want, thus increasing the spend that they may have when it comes to playing the games that are available.
- Game Availability: Speaking of game availability, online casinos have the infrastructure to be able to provide players with an unlimited amount of choice. A traditional casino will be restricted by physical space, whereas an online site can provide as many options as it wants. This can immediately increase the spend from a player, as they can enjoy whatever they want in one place at any time.
- Promotions: As highlighted already, online casinos can provide better value for money when it comes to a player’s spend. They can offer bonuses and promotions that give a player additional perks and benefits when they spend a certain amount of money, which may encourage them to do so. A traditional casino can often fail in this regard, making it easier for players to spend more when they are online because they believe they are getting some more for their hard-earned cash.
Why traditional casinos can still attract big spenders
While the online market has arguably increased the amount that people spend playing games over a period of time, land-based casinos can still attract many big spenders to their doors, with some often spending more in one go than others will spend over numerous sessions.
There is still an allure that is associated with casinos, especially those that have a significant reputation around the world. It’s not uncommon for people to save up money to spend when they are visiting the casinos of Las Vegas, because they want the authentic and real experiences that Sin City can offer. Some will even spend more just simply because going to an establishment may be a one-off treat or experience and don’t actually engage in online gambling at all.
The environment of a casino can often encourage players to spend more money when they are there because of the techniques that are used. Defined strategies to do with the music, lighting, and the overall ambience are used and implemented, which are designed to keep players relaxed. Once they are relaxed, they may feel more likely to part with more money as they are enjoying themselves and the experiences they are being offered.
Social benefits can also be enjoyed at land-based casinos, which can encourage more spending by players. Some may feel they want to be as competitive as possible and show everyone else how to have a good time, leading them to wager more during a session. At the same time, a traditional casino can provide a player with a level of status while they are there, which may encourage them to spend more than if they were online and being treated as just another player.
