Amelco and Evolution on the latest developments of US online casinos
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There is a surge in demand for key industries and full-service offerings in the US. Brandon Walker and Jeff Miller discuss the latest Tier 1 supplier views on everything in US states.
Regulations on online sports betting in the United States continue to advance. Online games have been legal in some states dating back to 2013. The main issue has always been traffic. Sports betting has opened the market to other industries such as games and esports. In states where players can bet on sports at casino facilities or online, most of the revenue comes from online. In New Jersey and Pennsylvania, there are online casinos and most revenue is from the games.
Amelco and Evolution are providing technology for US online casinos. They focus on educating legislators and regulators about their operations, controls and procedures. Most US states need new revenues as the budget deficit widens. They provide a central hub that can reach across multiple jurisdictions. This is a breakthrough for operators adopting new technologies. It's all about technology. As technology improves, so does the speed of regulation. The process inevitably speeds up.
JM and BW are looking for new legislation introduced in each state. They are monitoring states such as Connecticut, Illinois and Indiana. New York is also being considered for online sports betting. Washington has approved a sports betting license that will come into effect at the end of August. Arizona, Florida and Colorado are also interesting states. Draft Kings When FanDuel Fighting will be the top of the queue.
It's all about having the best player account management system. Risk management is an important feature that offers a channel-tuned price across multiple betting points. It gives operators the full multi-channel control they need to tailor their betting experience to different markets and locations.
Evolution has products that help land operators do cross-channel marketing. Live casino games can provide a dedicated studio environment that matches the brand of land real estate. Bonuses can be used to encourage customers to explore the casino lobby. Evolved shares its insights from the US online entertainment industry. It also shares lessons learned from data and segmentation. The design, feel and presentation of such apps are essential to providing the user journey you expect from US customers. For Evolution, the implementation of the KYC protocol should feel “immediate” to the player.
The adoption rate of live dealer games in the US is high. Regulated online casino games are brand new to many states. Live dealers are also great products for introducing sports bettors to casinos. If a robust platform with a single live dealers is available, it will allow the new state to regulate. If it is not, the ability to provide the same casino experience in every state will become commonplace.
