5 Technologies That Will Change Online Casinos in 2021
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Online casinos are more popular than ever. The popularity is set to rise in the next few years. New technologies are being adopted more often.
Internet of Behaviours (IoB) is a term describing the attempt to understand the data collected from users’ online activity from a behavioural psychology perspective. Big data analytics and the vast amount of data collection through the IoT means that there is more opportunity than ever to better understand why and how people buy. This is important for casinos as understanding the psychology of betting means they can tailor their offering to appeal to users.
Virtual and augmented reality is the future of online casinos. It allows users to bet in a virtual world without leaving their home. The aim is to give people the best experience they can get with VR.
There are more than 4,000 currencies on the market as of 2021. Cryptocurrency casinos are growing in popularity. The benefits of anonymity, low transaction costs and security mean that users value being able to use their crypto in a Bitcoin casino.
Artificial Intelligence (AI) and Machine Learning (ML) are used to enhance the customer experience in an online casino. For the casino, this means better customer services for lower cost and nicer gaming experience.
Wearable technology is becoming more and more popular. The market for smartwatches is expected to reach $88.7bn by 2027. In the future, betting could be extended to data collected from the internet of things as the underlying game.
Online casinos do well when they supply the experience that their customers value. New technology is a way that they can improve that experience. AI and IoB will change the face of the casino business.
