Doomed Las Vegas Strip Icon May Have a New Path to Survival
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MGM Resorts International sold the Mirage to Hard Rock International for $1 billion. The new owner wants to build a guitar hotel on the property. It will be built where the current Mirage Volcano currently sits.
The Volcano at The Mirage is one of Las Vegas's most visible free attractions. A petition to have it declared a historical landmark has more than 6,000 signatures. Alan M. Feldman, a former MGM executive, believes the volcano could have a future. MGM has been focusing on the Mirage sale and adding the Cosmopolitan to its Strip portfolio. The company has not commented on its future plans for the brand. It is on track to close the acquisition of operations of the cosmopolitan this quarter. The Cosmo is an iconic brand with a loyal customer base. GMM retained ownership of Mirage name and licensed it to Hard Rock during the transition.
