SciPlay Features Sofia Vergara in Its New Ad Campaign
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SciPlay has launched a new marketing campaign for its game Jackpot Party featuring actress and entrepreneur Sofia Vergara. Ten lucky players who engage with the game while the promotion lasts will win an all-expense-paid trip to Hollywood.
Vergara is endorsing SciPlay. She has previously endorsed Head & Shoulders, Comcast, CoverGirl, Cerveza Águila, Quaker, and McDonald’s. Vergara co-founded Latin World Entertainment, a media empire providing licensing, marketing, etc. to Hispanic stars.
SciPlay has launched a new ad campaign featuring Sofia Vergara. The company hopes to attract new players to its Jackpot Party app and boost engagement with current users. SciPlay also recently partnered with NASCAR to advertise its Gold Fish Casino Slots game. Wedbush Securities has lowered its estimates for Sciplay's Q2 earnings to $0.19.
SciPlay has partnered with Sofia Vergara for its new ad campaign.
